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What email address should you use on your web site ? | George Susini

September 16, 2009 By

George Susini Small Business Web Site and Internet tips

The email address you use on the web requires careful consideration, Why you ask ? I have an email address and all my clients know it. Well…. Today’s economy for small business , will rely  on 101 marketing strategies. Including branding and trust. If my brand is Raleigh Tech , my web site is http://www.raleightc.com and I respond to you from g@yahoo.com, is that the trust you want to associate with the brand ? Would you give g@yahoo.com your credit card ? I certainly hope not and neither would you educated customers. So I should just give my real email address, well not so quickly. Through our advanced web site reporting, we can clearly see significant traffic from foreign countries. What is that about, we are just trying to market to Wake Forest, Durham, RTP and Raleigh North Carolina .The same information that enables your customers to find you,  also exposes your business to companies the specialize in spamming US web sites .While anti-spam laws are clearly defined in the US, our web sites are not protected  from foreign spam, which companies are using to skirt the US law. The solution : setup an email address the forwards to you main account such as info@raleightc.com, should this account become heavily spammed, we can easily switch it, update your site and the spammer will get nothing but a bunch of rejects to the emails they send. Your customer will still recognize the response email address you are using, which should be under you current domain name AAAA @yourdomainname.com , which will establish your brand

George Susini of Raleigh Tech
Small Business Web Site Design , ecommerce ,SEO and Social Network Marking solutions

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