George Susini Web Site Tech Tips SEO, eCommerce

George Susini – Small Business Web Design, CMS, Joomla, Wordpress, Zen Cart, Social Network Marketing, eCommerce and Internet Solutions.

Content management refers to the tools and processes which facilitate the creation, organization, and publication of information. Technically, content management can be as simple as using a word processor on a personal computer to create documents which are then emailed to recipients. Or, content management can involve the use of a complex system designed to centralize information management in a large organization with thousands of employees.

The tool mostly commonly used to facilitate content management is a Content Management System (CMS). The content management processes facilitated by a CMS are typically aimed at orchestrating the workflow required to create, edit, and distribute an organization’s information. For example, one group of employees may have the ability to create new documents while another group of employees may have the ability to control the publication of that information.

Content management tools and processes may be applied uniformly to all information within an organization using one system, or different tools and processes may be applied to specific types of information. For example, internal information may be managed using an intranet system while information intended for the public may be managed using a website CMS.

The most popular CMS systems are Joomla, Wordpress and Drupal

George Susini – Small Business Internet Professional

George Susini Small Business Web Design, ecommerce, SEO, Wordpress , Zen Cart and Joomla Expert, Raleigh

No matter what you sell, an e-commerce site must provide the same services your customers would expect if they were doing business with you in person.

- The store must be clean and organized

- Products (or their online pictures) should be easily accessible and featured to emphasize the product.

- Customers must be able to find what they need.

- Your online store should provide intuitive links to different product categories,

- A search function where customers can enter a product name or

- Breadcrumb trails” that allow customers to retrace their steps on your Web site.

- Customer should easily be able to view other products relate to the main product that would create a impulse buy

Checkout: When a customer hits the “Buy: button, they don’t expect to spend several minutes waiting for a response. Raleigh Tech  has partnered with a Tier1 World Class hosting company to ensure our E-commerce Solutions are built on a rock solid foundation. Our shopping software and servers are capable of handling whatever your online customers throw at them

Customer Order Processing: Online stores can accept a variety of payment types: credit cards, electronic cash, purchase orders, or cash and checks sent via mail. Different types of businesses will need to accept different payment types.

George Susini

Raleigh and Wake Forest, NC