George Susini Web Site Tech Tips SEO, eCommerce

George Susini – Small Business Web Design, CMS, Joomla, Wordpress, Zen Cart, Social Network Marketing, eCommerce and Internet Solutions.

Content management refers to the tools and processes which facilitate the creation, organization, and publication of information. Technically, content management can be as simple as using a word processor on a personal computer to create documents which are then emailed to recipients. Or, content management can involve the use of a complex system designed to centralize information management in a large organization with thousands of employees.

The tool mostly commonly used to facilitate content management is a Content Management System (CMS). The content management processes facilitated by a CMS are typically aimed at orchestrating the workflow required to create, edit, and distribute an organization’s information. For example, one group of employees may have the ability to create new documents while another group of employees may have the ability to control the publication of that information.

Content management tools and processes may be applied uniformly to all information within an organization using one system, or different tools and processes may be applied to specific types of information. For example, internal information may be managed using an intranet system while information intended for the public may be managed using a website CMS.

The most popular CMS systems are Joomla, Wordpress and Drupal

George Susini – Small Business Internet Professional

George Susini Small Business Web Site and Internet tips

The email address you use on the web requires careful consideration, Why you ask ? I have an email address and all my clients know it. Well…. Today’s economy for small business , will rely  on 101 marketing strategies. Including branding and trust. If my brand is Raleigh Tech , my web site is http://www.raleightc.com and I respond to you from g@yahoo.com, is that the trust you want to associate with the brand ? Would you give g@yahoo.com your credit card ? I certainly hope not and neither would you educated customers. So I should just give my real email address, well not so quickly. Through our advanced web site reporting, we can clearly see significant traffic from foreign countries. What is that about, we are just trying to market to Wake Forest, Durham, RTP and Raleigh North Carolina .The same information that enables your customers to find you,  also exposes your business to companies the specialize in spamming US web sites .While anti-spam laws are clearly defined in the US, our web sites are not protected  from foreign spam, which companies are using to skirt the US law. The solution : setup an email address the forwards to you main account such as info@raleightc.com, should this account become heavily spammed, we can easily switch it, update your site and the spammer will get nothing but a bunch of rejects to the emails they send. Your customer will still recognize the response email address you are using, which should be under you current domain name AAAA @yourdomainname.com , which will establish your brand

George Susini of Raleigh Tech
Small Business Web Site Design , ecommerce ,SEO and Social Network Marking solutions