George Susini Web Tips – An e-commerce site must provide the same services your customers would expect

George Susini Small Business Web Design, ecommerce, SEO, Wordpress , Zen Cart and Joomla Expert, Raleigh

No matter what you sell, an e-commerce site must provide the same services your customers would expect if they were doing business with you in person.

- The store must be clean and organized

- Products (or their online pictures) should be easily accessible and featured to emphasize the product.

- Customers must be able to find what they need.

- Your online store should provide intuitive links to different product categories,

- A search function where customers can enter a product name or

- Breadcrumb trails” that allow customers to retrace their steps on your Web site.

- Customer should easily be able to view other products relate to the main product that would create a impulse buy

Checkout: When a customer hits the “Buy: button, they don’t expect to spend several minutes waiting for a response. Raleigh Tech has partnered with a Tier1 World Class hosting company to ensure our E-commerce Solutions are built on a rock solid foundation. Our shopping software and servers are capable of handling whatever your online customers throw at them

Customer Order Processing: Online stores can accept a variety of payment types: credit cards, electronic cash, purchase orders, or cash and checks sent via mail. Different types of businesses will need to accept different payment types.

George Susini

Raleigh and Wake Forest, NC