George Susini provides tip # 1 for getting started setting up your online store

Think about your SEO and Marketing right up front, how will your customers find you ? The longer the keyword Phrase the better results your site will not only be found but more specific search results will bring you traffic that will result in conversions or purchases.

Choose a good web site address or domain name. Make your new domain name a part of all your marketing, and include your new web store domain name on all your marketing and ordering documents. If possible your Domain name should include a keyword you will be using for you SEO efforts. Don’t make the mistake of thinking the great company name you just thought of will have a domain name that matches.

Setup and use your new e-mail accounts for your new store URL. Not only does it look more professional to have your domain name match your email name, it helps customers remember you online! And it reassures customers that they are dealing directly with your company. Gmail and Yahoo accounts are not Professional.

George Susini

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